It?s a Vibrant Environment: The Which means of Coloration Across Borders

As children, we are often asked ?what?s your favorite color?? We belief that our color choice says a whole lot about who we're, understanding that the questioner will immediately understand its meaning.

But colors, like words, tend not to carry universal meaning. We all have different reactions to several tones and shades depending on how and where we had been raised, our past experiences with it, and our list of preferences ? which, like children, can change inexplicably.

The fact is colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are alert to many of these differences, you'll be able to avoid embarrassing cultural mistakes when speaking about and using colors among colleagues, friends, and clients ? and will also help you to market your product effectively in global markets.

Below, a simple guide to 5 colors around the globe.


In Western cultures, black is owned by death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the opposite meaning; in China, black is the signature color for young children, which is found in celebrations and joyous events.

White, alternatively, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is probably the most effective colors, and it is meanings generally in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and the like. Used often in ceremonies, so when joined with white, signifies joy.

Japan - The traditional color for the heroic figure.

Russia - Representative in the Communist era. For this reason, it is recommended to be extremely careful when using this in Eastern European countries.

India - Purity, so wedding costumes are often red. Also the color for married women.

United States - Danger (think "red light!") and used in in conjunction with other colors for holidays, like Christmas (green) and Valentine's Day (pink).

Central Africa - Red is often a color of life and health. But in other regions of Africa, red is often a hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and other aspects of the continent.


Blue can often be considered to be the "safest" global color, as it can represent anything from immortality and freedom (the sky) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue can often be seen as the conservative, "corporate" color.

However, be cautious when you use blue to deal with highly pious audiences: along with has significance in virtually every major world religion. For Hindus, it could be the color of Krishna, and lots of of the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to become a holy color, even though the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which may be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is recognized as a much more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to suggest a product's compliance with "green" standards. Not so in China and France, where research has indicated that green is not a sensible choice for packaging.


If the Dutch have everything to say about it, the World Cup is going to be flooded with plenty of orange this summer. (Orange may be the national color of the Netherlands and also the uniform colour of the country's famous football team.)

On the other side of the world, however, orange includes a better sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist check here monks also wear orange robes.

So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you might like to discover more about that color and its cultural significance. Also, be mindful of color choices while they relate with your company?s campaign copy and graphics ? may it be printed collateral, an internet site, or advertising campaign. Know your marketplace as well as their respective color conventions so that you don?t inadvertently send an unacceptable message. We recommend this useful visual representation by Information is Beautiful.

Oh and by the way, our favorite colors at Acclaro are blue and orange.

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